Dolce and Gabbana's current demographic



"With its luxurious and unique style, Dolce & Gabbana have captured the eye of Hollywood with the utmost celebrities such as Madonna, Monica Bellucci, Isabella Rossellini, Kylie Minogue and Angelina Jolie who wear their designs." 

They  describe their female customer to be:
"The Dolce & Gabbana woman is strongshe likes herself and knows she is liked.
cosmopolitan woman who has toured the world but who doesn’t forget her roots.
A woman who indifferently wears extremely sexy guêpières or bras that can be seen under sheer clothes, contrasting them with the very masculine pinstripe suits complete with tie and white shirt or a men’s vest. She always wears very high heels which, in any case, give her both an extremely feminine and sexy way of walking and unmistakable posture. She loves that so masculine cap imported from Sicily and the rosary of the first Communion which she wears as a necklace. She can indifferently be a manager, wife, mother or lover but she is always – and in whatever case – thoroughly a woman"
https://dolceegabbanabrand.wordpress.com/2016/01/20/target-market/ 
Personally I think that Dolce and Gabbana's demographic is 30-50 year old women, that are middle class because their they only ones that can afford the highly priced clothes, as clothes prices range from £700- £2000. Also the clothes are targeted for a more middle aged women (mature figure) from the styles, silhouettes and fabrics used (such as lace and florals), this is more attractive to an older women and flatters there shape more. I think women of high society and celebrities are more likely to wear and promote this brand, as when I was researching people that wear D&G the majority was older celebrities (such as Dame Helen Mirren and Sarah Jessica Parker) on the red carpet. I couldn't find any young celebrities or bloggers that wear D&G casually, so this tells me that the brand doesn't appeal to this demographic.  

Comments

Popular posts from this blog

Brand Positioning MAP

Balenciaga's and Gucci's success