Dolce and Gabbana's current social media

Instagram (19.4 million)- Currently their highest following form of social media. Posting 3 lots of content everyday. The majority of their content is backstage photos from their fashion shows or campaign advertisements. Its all very 'clean cut' and colourful to look at, can easily see its all been very staged from how the models are posing to the arrange of models. Keeps to the brands aesthetic of florals and religious symbols. 
- Overall quite boring to look at and doesn't really capture a 'youthful' tone to the brand that D&G so desperately want. They do capture their 'social media influencers' that have modelled on the runway for them in a series of photos but not in a 'edgy' type way that would attract a younger audience.  Very high fashion how everything looks clean and professionally captured.  

  

Twitter (5.25 million) and Facebook ( 11.4 million) - Both post EXACTLY the same content, posting up to 3 posts a day. Basically using the same content from their Instagram but adding some writing and hashtags next to the photos. Very dull and not engaging, especially twitter, as twitter is a very popular platform for millennials to engage people by presenting their thoughts and feelings on topics ( mostly used through humour). 

 

YouTube (221K)- Personally, I think their youtube page is the most relevant and exciting marketing tool they have to engage an younger audience. Not only do they use it to distribute their advertisement campaigns and showcase their runway collections, but to upload make-up tutorials that teaches audiences how there makeup line is used in campaigns and runways. Make-up tutorials are one of the most popular videos to watch on youtube that attract millions of young girls that are interested in learning new make-up techniques. D&G have hit a very important market when appealing to younger people and are the 3rd fastest growing beauty youtube page, which is staggering to say how many actual beauty brands and bloggers are online.