Hypebeasts

"A hypebeast is a mostly derogatory slang word for someone, usually a man, who follows trends in fashion, particularly streetwear, for the purpose of making a social statement." 

"Many brands include Supreme, Bathing Ape, Billionaire Boys Cluc/Ice Cream, OriginalFake, and many more related to streetwear. Hypebeasts buy their clothes for the logos and brand-name and completely ignores the fact if they personally like the item or not. In general terms, they just buy whatever the brand puts out and dresses to impress others by what brand-name he/she is wearing." 

- Urban Dictionary Definition 

The History of HypeBeast:- 

HypeBeast talking about the luxury streetwear brands they love and how much they spend on the goods:-  


I think its very important that Dolce and Gabbana's demographic should be aimed at this sub- culture. These are the young people that are investing their high income on luxury streetwear and making it cool and popular amongst social media.