The History of Dolce and Gabbana

Domenico Dolce (born 13th of September 1958) was brought up near Palermo, Sicily to two tailored parents which owned a small clothing business where he spent his childhood helping out in. Stefano Gabbana (born 14th of November 1962) in Milan studied graphics as a student but then later turned to fashion to study his true passion. After both working for numerous internships at different Italian fashion houses, the pair decided to create their own fashion house 'Dolce and Gabbana' which launched in 1985 in Milan. Their Sicilian/ mediterranean 1950s style became a iconic and signature look for the pair, creating garments that flattered women's curves and created a sense of Italian femininity which appealed to a mass audience in the 90s. Celebrities such as Monica Bellucci, Sophia Loren and Madonna have all worn custom pieces by the brand and even stared in their advertisements campaigns. Their signature pieces are the 'Sicilian Dress' (which is a tight mid dress which shows off a women curves), uses of animal prints, flowers and religious symbols. Their beliefs have allows stood for the traditional Italian way of life, very religious and family always comes first. Throughout the decades, Dolce and Gabbana have taken the brand to new levels creating a children's and mens line, eyewear, perfume, footwear, accessories, swimwear, lingerie, beauty etc; expanding the brand to a much more mass audience. The brand has opened stores all across the world from Europe to America to Asia, in 2009 it was estimated that the brand owned 93 boutiques, 11 factories and products sold in more that 80 countries. Coming into 2010s, the brand took to the digital side of things, expanding the brand online by creating a website for themselves and turning to social media and youtube to promote the brands products as to stay in touch with a more modern audience.