Sustainability and being eco friendly


For my proposed marketing strategies for the brand, I proposed that they create a new line called "D&G" that aimed at a younger demographic (17-27 year olds) that sold streetwear/ sportswear, as this is what young people are wearing today and will attract an younger audience into being interested in the brand. 

 For the new clothing line a would like to produce sustainable and eco-friendly products as its important to look after the environment and the workers that are making the clothes.

 Fashion brands- such as Stella McCartney only produce and use materials that are vegan friendly (so no leather or fur). 




Some Videos I watched on sustainability and how the fashion industry is investing/ producing in eco friendly products. 

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